Bristol Myers Squibb’s ABECMA is the first CAR T cell therapy for multiple myeloma. My direct contributions to the brand development included creating a full icon library, building infographic and callout styles, and laying out a brand book that houses all brand elements and guidance to ensure proper usage.

In addition, I led the art direction on the internal excitement video showcasing the ABECMA branding, from the storyboard stage to video development.