Patient explainer video

ABECMA patient explainer video

Bristol Myers Squibb’s ABECMA is the first CAR T cell therapy for multiple myeloma. This animated video was developed to provide patients with an approachable, digestible overview of the full CAR T cell therapy treatment process, from ABECMA cell collection, to manufacturing, to infusion and monitoring.

Involvement

Art direction, original illustrations,
storyboard creation, VO & music selection

 

 

Sketches

 

Storyboard